Why Was the Hero Mavrick 440 Discontinued?
The Hero Mavrick 440 discontinued in India officially as of August 2025. The reason? Lack of demand.
Despite being Hero MotoCorp’s boldest entry into the premium motorcycle segment, the Mavrick 440 failed to capture the market. According to reports, sales dropped sharply after initial excitement, with many dealerships recording single-digit bookings per month in 2025. Ultimately, Hero pulled the plug just over a year after launch, citing consistently low sales and poor consumer response.
Hero Mavrick 440 Specs, Features & Price Overview
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aunched: Early 2024
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Engine: 440cc air/oil-cooled, single-cylinder
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Power: 27 bhp @ 6000 rpm
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Torque: 36 Nm @ 4000 rpm
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Price Range: ₹1.99 – ₹2.24 lakh (ex-showroom)
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Variants: Base, Mid, Top
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Built on: Harley-Davidson X440 platform
The bike came packed with modern features like a full digital console, LED lighting, Bluetooth connectivity, and aggressive styling. It was priced competitively and aimed at rivals like the Triumph Speed 400, Royal Enfield Hunter 350, and Honda CB350.
What Went Wrong with the Hero Mavrick 440?
Brand Perception
Hero is globally known for commuter bikes, not premium motorcycles. Despite the features, buyers didn’t associate Hero with performance or aspirational riding.
2. Platform Sharing with Harley X440
The Mavrick was built on the same platform as the Harley-Davidson X440, which outsold it 3:1. Many buyers preferred the Harley badge for just a slightly higher price.
3. No Clear Differentiation
Visually and mechanically similar to the Harley, the Mavrick lacked a unique appeal. It failed to stand out in a crowded segment dominated by stronger brand identities.
4. Vibrations & Engine Feel
While torque-heavy, many reviewers and riders reported mid- to high-end vibrations, making it less refined for highway touring or daily premium use.
Mavrick 440 Discontinuation: Sales, Status & Dealer Action
As of August 2025:
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All production has stopped
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No new bookings are accepted by Hero dealers
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Remaining inventory is being cleared through discounted offers in select cities
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It’s officially removed from Hero’s website and future catalog
Will Hero Relaunch the Mavrick 440 or a New Variant?
Even though the Mavrick 440 is discontinued, it marks a turning point in Hero’s journey. They’ve already filed trademarks for variants like Mavrick Scrambler 440, which may indicate a return with improved branding and design.
Hero is likely to continue partnering with Harley-Davidson and develop future models based on consumer feedback, possibly under more aspirational co-branded names.